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Nyx Pro Makeup Write For Us

Nyx Pro Makeup Write For Us

Nyx Pro Makeup Write For Us: L’Oréal’s subsidiary Nyx Pro Makeup is an American cosmetics company. Toni Ko founded the company in 1999 in Los Angeles. Nyx, the Greek goddess of the night, was the inspiration for the name. PETA has certified and acknowledged Nyx Pro Makeup as a cruelty-free brand, and the company offers a wide range of vegan-friendly products. a third-party source is required. Nyx Pro Makeup products are available in over 70 countries at tens of thousands of retailers, ranging from specialty beauty and fashion stores to freestanding stores and the company’s website.

Toni Ko founded NYX Cosmetics with a $250,000 loan from her parents when she was 25 years old. Ko knew a pencil maker in New Jersey, so she started with six eyeliners and 12 lip liners, priced at $1.99 each, and sold out in less than 30 days. Jumbo eye pencils were the company’s first product, and they brought in $2 million in revenue in the first year. The products were initially only available to beauty professionals before Ko began selling them to the general public. The items were advertised as having “department store beauty” and were sold at “drugstore prices.”

Ko sold Nyx Pro Makeup to L’Oréal, an international beauty company, for $500 million in 2014. A five-year non-compete clause was included in the sale.

Nyx Pro Makeup Cosmetics is now a part of L’Oréal and offers lipstick, lip gloss, and mineral foundation products. L’Oréal opened brick-and-mortar stores dedicated to NYX cosmetics in September 2015. NYX has stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the United Kingdom, and the United States. NYX reported a 4.7 percent increase in annual sales in 2016 and introduced Nyx Pro Makeup.

Nyx Pro Makeup Write For Us: NYX Pro Makeup announced its first-ever exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival on March 6, 2019. Guests will be able to enjoy cutting-edge digital beauty experiences on the festival grounds, including an interactive beauty bar and touch-up area with glitter makeup and a glittering fountain, as well as a massive lip and tongue slide.

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