It’s a new year, and what better way to kick off your self-care routine than with a trip to the salon? If you’re a beauty salon owner, you’ll want to make sure all of your clients know about your special New Year’s sale.
But how do you get the word out and ensure people take advantage of this amazing deal? Don’t worry, we’ve got you covered. Here are 5 creative strategies to help you get ready to ring in the new year with a bang!
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Promote your sale on social media
Let’s face it, who doesn’t love a good Instagram selfie? Use your salon’s social media channels to encourage your followers to snap a pic at the salon during the New Year’s sale and share it on their page with your special hashtag.
Not only will this get people talking about your sale, but it will also create a sense of FOMO (fear of missing out) for those who can’t make it to the sale. Plus, seeing all those gorgeous selfies will inspire others to come and get their Insta-worthy look.
You can also consider running a social media contest or giveaway to add extra excitement and encourage people to share your content with their followers.
Send an email blast to announce your sale
If you have an email list of past and current clients, consider sending out a newsletter as part of your New Year’s email campaign. Include details about the services that are on special and the dates the sale will be running. Make sure to use a catchy subject line to entice people to open your email, and use eye-catching graphics to make it more visually appealing.
Stand out in your clients’ crowded inboxes by sending out a personalized video email instead of a traditional newsletter. In the video, show off your salon and the services that are on special during the sale. Not only will this add a personal touch, but it will also give people a better sense of what to expect when they come in for their appointment.
In-store promotion reaches more clients
Besides handing out beauty salon flyers or brochures, get your clients excited about the sale by setting up a special display in the salon. Consider creating a “New Year, New You” themed display with special products in your catalog. You could even go the extra mile and have a stylist or makeup artist available to give mini-makeovers or demos to interested clients.
Consider offering a special discount to clients who book their next appointment during the sale period. Be sure to train your front desk staff to mention the sale to every client who comes in, and make sure they have all the necessary information and materials to answer any questions clients may have.
Partner up with local businesses
Collaborating with local businesses is a great way to cross-promote, but why stop at just one? Consider teaming up with a few different businesses in your area to create a “beauty block party.” Each one can offer discounts or special promotions to customers who visit during the event, and you can all promote the event on your social media channels and to your email lists.
For example, if you have a yoga studio or a juice bar in your neighborhood, consider offering a discount to their clients if they come in for a salon service during the sale. In return, ask the business to promote your sale to their customers. This can be a win-win situation for both businesses.
Get your creativity hat on
Instead of just offering a discount to clients who bring in a friend or family member, why not turn it into a full-blown referral program? Offer a special discount or free service to clients who refer a certain number of people to the salon during the sale period.
Not only will this help drive traffic to the salon, but it will also encourage your current clients to spread the word about your business. And who doesn’t love a little extra pampering on the house? You could also host a “New Year, New You” themed event at the salon, complete with mini-makeovers and champagne.
Some final thoughts
As you gear up for your beauty salon’s New Year’s sale, remember that the key to success is standing out from the competition and offering unique and personalized experiences to your clients. By thinking outside the box and getting creative with your marketing strategies, you’ll not only attract new clients but you’ll also keep your current ones coming back for more. However, What works for one salon may not work for another, so it’s important to test out different approaches and see what resonates best with your clients.